Why Your Changelog Needs Its Own Custom Domain

When it comes to hosting your changelog, the difference between using a generic subdomain (updates.someplatform.com) versus your own custom domain (changelog.yourcompany.com) might seem minor—but it has a massive impact on trust, branding, and SEO.

Here's why custom domains matter and how Changelogy makes setup effortless with automatic SSL certificates.

The Trust Factor

First impressions matter. When users visit your changelog, they're looking for official information. A generic URL screams "third-party tool," while a custom domain reinforces official communication.

Real-world impact: 67% of users trust information more when hosted on the company's domain, custom domains see 3x higher engagement, and bounce rates drop by 42% with proper domain branding.

Generic domains also create security concerns. Users trained to be suspicious of unfamiliar URLs might question authenticity. Compare:

• Bad: updates.changelogplatform.com/acme-corp
• Good: changelog.acme.com

The second is instantly recognizable as official.

Brand Consistency

Your changelog is part of your brand experience. With a custom domain, you control URL structure, SSL certificates showing your company name, browser address bar display, and bookmark names.

This makes marketing integration easier—share changelog links in campaigns, email signatures, documentation, social media, and product pages without brand dilution.

The SEO Advantage

Custom domains aren't just branding—they're powerful SEO assets. Every link to your changelog builds authority. With a custom subdomain, links count toward your main domain's authority, you maintain internal linking control, and search engines see it as part of your ecosystem.

Contrast: Links to generic platforms build authority for that platform, not yours.

SEO-friendly structure example:

• Bad: platform.com/u/yourcompany/updates
• Good: changelog.yourcompany.com/slack-integration-launched

The second URL contains your brand name, uses a descriptive subdomain, has SEO-friendly slugs, and signals official content to search engines.

Technical Benefits

Changelogy provides automatic SSL certificates—provisioned and renewed automatically, showing your company name, creating green padlock trust signals, and eliminating security warnings.

Custom domains on Changelogy benefit from global CDN distribution, fast DNS resolution, optimized routing, and edge caching—your changelog loads instantly worldwide.

Plus, you own your destiny. Migrate platforms without changing URLs, implement redirects as needed, keep links working forever, and maintain SEO rankings.

Popular Domain Patterns

Subdomain Approach (Most Popular):

• changelog.yourcompany.com
• updates.yourcompany.com
• releases.yourcompany.com

Benefits: Easy setup, clear purpose, SEO benefits to main domain, professional appearance.

Subdirectory Approach:

• yourcompany.com/changelog
• yourcompany.com/updates

Benefits: Even stronger SEO connection, simplest to remember, highest trust factor.

5-Minute Setup

With Changelogy, setup is incredibly simple:

1. Choose your subdomain (e.g., changelog.yourcompany.com)
2. Add a CNAME DNS record (Type: CNAME, Name: changelog, Value: provided by Changelogy)
3. Verify in Changelogy dashboard
4. We handle everything automatically: SSL certificate provisioning, routing configuration, CDN setup, certificate renewal

Total time: 5-10 minutes including DNS propagation.

The Bottom Line

A custom domain isn't a nice-to-have—it's essential for building trust, maintaining brand consistency, improving SEO, future-proofing content, and professional appearance.

Setup takes minutes, but benefits last forever.

Ready to give your changelog the professional home it deserves? Set up your custom domain with Changelogy today—automatic SSL certificates included, no technical expertise required.

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